Show Me You Know Me®

What’s Show Me You Know Me®,  you ask? You must be new here…😉

Before we tell you, we want you to think of the most recent sales emails and sales calls you’ve been on the receiving end of. Were the emails authentically personalized? Did the rep know anything about your company when they joined? Did they start by asking you how the weather was? Were the emails all about them, not about you? We thought so…and that’s exactly what we’re on a mission to fix.

Not only is it our mantra, Show Me You Know Me® (#SMYKM) is the proven methodology on which we base our entire sales operation. It’s the process of building trust and connection while demonstrating to your prospect that you’ve taken the extra time to get to know them. It’s personalization! It’s showing you’re an authentic human through every interaction you have with that buyer from day one to decades down the road from now.

#SMYKM starts by helping you earn the right to a meeting through email subject lines that cut through the “Quick Question, NAME?” noise, and then allow you you build relationships with your buyers that treat them as humans, not just individuals with wallet-share.

Initially, you’re earning the right to be heard. Adding #SMYKM into your first email makes you stand out from the crowd (and get your email both opened and replied to), and it also proves that you’ve done your research.

The differentiator to the #samsales approach is that it teaches sellers how to value quality over quantity, how to invest in their buyers, how to show up prepared to calls and earn the right to get to business-challenges not just feature/product issues, and allows them to form true partnerships that not only speed up sales cycles, but that allow them to multi-thread faster and win bigger deals.

 

Listen to this client talk about how our SMYKM training skyrocketed his bottom line!

Want to chat with us about training your team? Reach out today!

Want to dip your toe in before signing up for a team training? You can watch our #SMYKM Masterclass on-demand!

 

I’ve tried a few different approaches to outbound sales over the years. None worked as well as using Sam’s “Show Me You Know Me” approach. I launched my own business in December 2023 and generated over $200k of pipeline in just over 3 months. $100k of that was directly influenced by Sam's approach and over $50k of it has already closed (with potentially more to come). I'm hugely indebted to Sam and continually recommend Sam's content to anyone who will listen to me!

Are you ready to increase your sales?