Watch these killer testimonials from two of our raving #samfans!
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Can I just say how amazing your team is? Legit every person I’ve spoken or connected to is amazing. So glad we are working together!
Aneesh Lal | Founder, The Wishly Group
SALES TRAINING + WORKSHOPS
Samantha McKenna and the whole team at #samsales has been an invaluable partner to my team at TransUnion over the past few years. The team’s energy is contagious! The training that Sam and team provide is easily digestible, immediately actionable, and drives quick wins for my team. This is not always the case with other sales training methodologies which take weeks or months to administer and months, quarters, or even years to see results. We are, and will continue to be, a proud partner of #samsales.
Geoff Hakel | Executive Vice President, TransUnion
Sam’s content was fresh, engaging, and actionable for our sales team; the chat was alive with engagement with a lot of positive feedback on the new and fresh ideas. Our team especially enjoyed Sam’s personality and sense of humor. She kept our teams entertained and engaged throughout her entire presentation.
Wolf Lewis | Regional Vice President, Comcast Business
In case you don’t already follow Samantha McKenna and #samsales, you should. No one has taught me more about the power of LinkedIn, how to use it effectively and in general, how to be a better communicator.
Wendy Feldman Block | Executive Director, Savills North America
I was just blown away at the level of service that Sam and her team provided out of the gates. I could see within a few Show Me You Know Me and writing sessions that my team really gravitated towards the concept. When you’re working with an outside vendor, the proof is in the pudding. Our open rates went from 27% to 43% within a six-week time period, and our reply rates went from 3.8% to 6.2%. Knowing that we sell into the beauty industry that is so, so difficult to get into, these improvements were drastic. This helped us reach our monthly and quarterly meeting targets, drove pipeline, and will ultimately help us win deals.
Kevin Larke | Senior Vice President of Sales & General Manager, Revieve
We doubled our meetings booked rate after one month of working with #samsales, and we also went on to have our highest ARR month by far. But part of the value of working with Sam isn’t just about the ARR; part of the value was that I learned to become a better sales manager and leader and provide my team with opportunities that they otherwise wouldn’t have had to gain access to better mentorship and coaching. If you’re thinking about working with #samsales, please reach out to me.
Sanj Sanampudi | Sales/GTM Mentor, Incentive Compensation Expert, Founder, Former CEO
If you’re looking for operational sales coaching and strategy, you can’t miss with #samsales.
Doug Landis | Partner, Emergence Capital
As a Sales leader, what are you doing to “lean in” and continue to improve for yourself and your team? The real-time on-the-fly analysis of the e-mail writing workshop held by #samsales yesterday was awesome. Always stay customer-focused, peeps and find gaps to make them a hero in their organization. Oh and please don’t forget to be human….you’re engaging with another person; no one wants a ROBOT sounding e-mail….that’s the quickest way to the delete button.
Randi-Sue Deckard | Senior Vice President, Client Engagement
Our partnership with the #samsales team has been nothing short of fantastic, with exceptional quality, creativity and professionalism displayed throughout. Collaborating on webinars, original content and brand promotion with Sam McKenna has been a privilege, and we look forward to continuing our partnership to bring fresh ideas and actionable plays to help boost sales teams in today’s competitive market.
Derrick Jenkins | Head of Marketing, Owler
We hired Sam as part of our inaugural webinar series for ZoomIQ and were blown away by the entire team’s partnership, the audience Sam helped us generate, and the quality of her practical, actionable content.
Kylie Richmond | Integrated Marketing Manager, Zoom
#samsales training, served with a generous side of humor, is one of the best resources for upping my sales game. Learning from Sam on LinkedIn and implementing Show Me You Know Me has helped me take my business to the next level. I’ve even been sharing #samsales with colleagues so that they can improve as well!
David Marshall, CLTC | Investment Professional, Partner
Whew! One Session with Samantha McKenna today and I was blown away at the level of “uniqueness” that can be brought to a business relationship most of us never think about. Thank you to my company for investing in trainings like this.
Kristina Bradley | Associate Industry Executive
With producing monthly trainings, it is easy to have sessions feel repetitive – but Sam truly knocked this one out of the park. As expected, she was engaging and brought great real world advice that our attorneys could easily digest. But what really stood out was the tangible tactics that she wove throughout the presentations. I’ve received multiple emails following the program about how truly useful this program was and that it really drove home the small steps they can take to be more impactful in their business development efforts. 10 out of 10 – cannot wait to bring Sam back for some more programs!
Kara Kane | Senior Business Development Manager
SHOW ME YOU KNOW ME®
I’ve tried a few different approaches to outbound sales over the years. None worked as well as using Sam’s “Show Me You Know Me” approach. I launched my own business in December 2023 and generated over $200k of pipeline in just over 3 months. $100k of that was directly influenced by Sam’s approach and over $50k of it has already closed (with potentially more to come). I’m hugely indebted to Sam and continually recommend Sam’s content to anyone who will listen to me!
Matthew Kay | Founder, Colman Rose
I spent years doing it the old way and even when it worked out…it felt so (ugh) sales-y. Using the #SMYKM method with just the wisdom shared on LinkedIn and in the newsletter, I am creating relationships every day that feel like a true value add to both people…who WANT to do business together because of our new connection. SO GLAD I FOUND YOU, #SAMSALES!
Leah Castellazzo | Talent Manager
I don’t work in sales but I read everything you say in sales religiously because it’s so generally applicable to human relations. #SMYKM goes far beyond work.
Don McGowan | General Counsel, Bungie + Former Pokemon General Counsel
Kim’s lesson on personalizing emails and SMYKM lessons have helped me in closing some meetings and also handling objections a lot better by truly understanding the prospect’s objection.
Anthony Pham | Avetta
One month ago, I was on a Performance Improvement Plan and about to lose my job. I took a risk and dropped the cold calling to follow #samsales advice of ‘Show Me You Know Me’. I was shocked at how quickly it worked. Today I’ve completely done a 180, and I’m nearing 200% attainment! Couldn’t have done it without you and I’m forever grateful. #samsales saved my job!
Anonymous | Account Executive
Since implementing SMYKM, we’ve secured six meetings in roughly a week and are in talks with several other companies, including a company with 295B in revenue last year, which was done by sending a personalized email to their CEO.
Anonymous | Director of Sales
A handful of the SMB AEs at The Mom Project were lucky enough to get an hour with Kimberly as she helped us really understand how to use “SMYKM” in our day-to-day outreach and interactions with customers. Time with Kim was an absolute win for our team! 2 things that specifically stuck out – Kim’s mantra that we needed to “Earn the right” to pitch. Showing up in someone’s inbox and telling them “Hey – look at me!” has significantly less impact than showing up and taking the time to get to know who they are and making this about a genuine connection. I also was thankful for how Kim made SMYKM feel accessible to each of us. This isn’t about taking 2 hours per prospect (which would be unattainable), but instead gave us a system that we could translate into our ongoing outreach.
Ian Faulkner | The Mom Project
What can I say about Kim other than I adore her? She converted even our most skeptical of sales rep into a Show Me You Know Me convert. We were able to develop the sales team immensely through Kim’s training. I don’t deem her in any way to be providing us a service, I deem her to be a friend, and I feel incredibly lucky to have that and the whole #samsales crew.
Charlie Johnson | Digital Element
It took me less than 40 minutes to get my first reply to SMYKM – I’m stunned!!
Anonymous | Account Executive
#samsales plays are so easy to implement, they garnered me immediate ROI! I used the #samsales format for sending a ‘Show Me You Know Me’ email, and not only did I get an open and a reply, but an immediate meeting booked!
James Lastowski | Business Development
I can’t tell you how many responses I get and how many meetings I’ve booked because of Show Me You Know Me. It has had a huge impact on my work.
Ashley Seni | Business Development
‘Personalization’ has become a new buzzword. Everyone knows it needs to be done, but effectively putting it into practice is a different animal and there’s very little talk about how to do it. Sam breaks it down perfectly with SMYKM, step by step. From effectively researching accounts & prospects, to crafting emails, and the dos/dont’s of outbound sales.
Anthony Panvini | Enterprise Sales Director
LINKEDIN EXECUTIVE BRANDING
Not only is the team friendly, relatable, well spoken and well written – they totally understand our business. Our experience has been exciting, rewarding and totally successful! We nailed our short-term goals together, and the #samsales team is setting us up for the long run too! The team’s ability to decipher market trends and navigate the constantly evolving landscape of LinkedIn is unmatched.
LinkedIn Executive Branding Client
I’ve known for years that the best way to reach our decision makers was through marketing our firm on LinkedIn. My biggest challenges were that I didn’t know how and didn’t have the time. #samsales came to the rescue and took all of this off my plate for me. They created my LinkedIn content and engaged with decision makers through the platform on my behalf. The impact was immediate. I had over 650,000 people view my posts in the first month and multiple prospects reached out asking to set time up to speak. I had one prospect even respond back with, “Follow-up with me next month but I love your LinkedIn content. Keep posting!” It feels like I have a full-time sales and marketing team driving business for me, and I barely need to lift a finger. I highly recommend #samsales, and it’s the best ROI we’ve seen since we started our business.
LinkedIn Executive Branding Client
PLAYBOOKS
The LinkedIn Influencer Playbook is gold! I majorly improved my branding, have thousands of people viewing my LinkedIn posts daily, and received 3 new leads in my first 10 days. Even if just 1 deal closes, which we expect, our ROI would be at least 10,000%. This one is a no brainer.
Gregg Salkovitch | Founder, Right Choice Resources
Building a personal brand on LinkedIn is a must for executives today. You can do this slowly through trial and error, or you can do it quickly by learning how to optimize the platform from an expert. The #samsales Influencer Playbook has everything you need to know to go from zero to a hundred.
Christine Uri | Founder + Consultant
I completed #samsales’ LinkedIn Playbook. It has given me some impactful long-term strategies that I’ve already started rolling out. Sam her stuff, highly recommended.
Ben Wright | Director, Stronger Sales Teams
The LinkedIn Influencer Playbook is useful whether you’ve been on LinkedIn for five minutes or five years. Sam finds a way to fill the gaps, and everything is actionable. I just finished the material and can say with absolute confidence that this is the single best LinkedIn brand building and networking guide out there. As a person who does have a brand on LinkedIn, I still learned a ton.
Zoe Hartsfield | Sr. Manager, Evangelism & Influencer Marketing
#SAMSHORTS TUTORIALS
It took ONE WEEK week to open $150K in pipeline after implementing what I learned from the Job Hopper #samshorts. After 3 weeks I’ve opened $325K!
Alyssa Ravanelle | Head of Outbound Sales
I went from zero sales experience to booking 32 meetings last month, and the #samsales training taught me everything I know! As a former employee of #samsales, I feel lucky to have learned everything about sales from the ground up, and in my new role, I’m booking more meetings than I ever thought possible. #samshorts are a MUST for anyone looking to upskill in sales!
Lilly Manion | Director of Sales Enablement, Sentrics
We are loving #samsales! We booked two more meetings yesterday and are loving going through the content in #samshorts. All of the content is so relatable and is easy to put into practice immediately!
James Gannon | Associate General Counsel
You absolutely want to buy #samsales’ LinkedIn #samshorts today! You know she’s a LinkedIn goddess AND every video is short and actionable. And of course – she’s funny!
Marsha Redmon | CEO, Lextrack
#Samshorts provide me with the resources for actionable and winning strategies within my sales role. I love being able to learn from Sam McKenna and the group of women surrounding her.
Alyssa Kobernick | Account Executive
You can let Sam know I owe her $50K… ◡̈ Used the interview #shorts and Show Me You Know Me advice to land a dream AE role with a huge bump in salary and creative control.
Anonymous | Account Executive
Not even a week after subscribing to #samshorts, her brilliant approach to nurturing helped me land a meeting with a prospect that had not only hung up on me but also ghosted an AE on our team!
Benyam Abraham | Enterprise Account Executive
SPEAKING ENGAGEMENTS
To use the term “trusted partner” seems so cliché and, quite frankly, just not BIG enough to describe the valuable relationship I have with Samantha McKenna and her team. This is now a repeat success in bringing Sam in to help drive global sales transformation across a wide variety of seller types. I worked closely with her at TransUnion and now at NielsenIQ. She and Kim Collins were invited to help us kick off our 2023 sales event and they did not disappoint. Their passion combined with expertise across the sales process is unmatched and – best of all – comes with heavy doses of humor and fun! What are we doing all day if not actually enjoying selling?! Our global sellers are excited to engage with Sam and her team throughout 2023 and beyond, and I will continue to make bets on the outcomes #samsales can deliver.
Sarah Kilburg | Former Head of Global Sales, TransUnion + NielsenIQ
Sam was the keynote speaker at our recent SKO. Wow – what energy!! There were so many angles and cheat codes that resonated across the various teams, including leadership. From the minute Sam stepped on stage, she had the team captivated. What was impressive is that her stage presence and engagement is grounded in experience – most specifically experience selling. We literally deployed her tactics that same week. Everyone on the #samsales team is a pro!
Craig Maloney | Executive Vice President and CCO, Benefitfocus
Sam’s content was fresh, engaging, and actionable for our sales team; the chat was alive with engagement with a lot of positive feedback on the new and fresh ideas. Our team especially enjoyed Sam’s personality and sense of humor. She kept our teams entertained and engaged throughout her entire presentation.
August Hoffman | Director of Sales Development, FourKites, Inc.
Sam and the #samsales team have a knack for taking their experience, enthusiasm, and tactics and meeting entire teams and organizations where they’re at. They were able to weave in our culture, philosophies, ICPs, and strategy into everything they did. That made their session hyper-relevant and memorable for our team. Everyone walked out with things they could immediately implement, but more importantly a common mindset and shared language – “so what?” This empowers our team to think on their own, crafting more compelling and relevant messages that help drive our growth. Just based on the response from our team alone, we’re looking forward to many more projects with #samsales.
Dustin Joost | Chief Revenue Officer, Osano
I first met Sam when I was a sales leader at Blackbaud and she received rave reviews from her keynote on LinkedIn to our women’s affinity/ERG group. Through the years, I’ve watched Sam’s content from the sidelines, learning and sharing her insights along the way, and was delighted to hire her for a company-wide Summer Sales Summit to do a crash course on social selling. With several hundred attendees, we again heard rave reviews, and notes from members of the team about how inspired they were by Sam’s passion, actionable advice, and tangible expertise. The quality of the content isn’t enough – you need the charisma of a great presenter to really hit home with attendees, and Sam’s proven her exceptional ability to do that countless times.
Beth Harhai | Vice President of Sales, Acute & Government
We’ve hosted two webinars with Sam as a keynote, and she is equal parts sales guru and shining light. The best part of working with Sam is knowing that regardless of the topic or co-hosts, I knew she would be able to contribute to the conversation and add value for the audience. The #samsales team brings passion, energy, and a level of positivity and professionalism that is hard to match.
Patrick Bryden | Senior Manager
Sam McKenna and her team presented two sessions at our annual SKO and I have to tell you that I was skeptical that their strategies would work. But, boy was I wrong, and I’m so happy to admit it. After a buyer had gone silent on me for six months, I tried SMYKM and got a response in TEN MINUTES. So I of course had to try again and followed the same path on my next three emails to cold/stale contacts, resulting in a 100% response rate. #samsales got me hooked.
Brian Millar | Industry Executive, TransUnion
CONSULTING + ADVISING + INFLUENCE
As I rebuilt our SDR function at Everfi, where we were going from almost exclusively inbound to a 75/25 outbound/inbound motion, Sam was our go-to for insights, tips, tricks, and memorable ways to ensure we were spending time building cadences and outreach in the right way. She helped us cut through the noise of what was landing inboxes and get a higher response rate, so our SDR managers were spending more time on coaching and less time writing.
Caroline Holt | Vice President, Revenue Training and Enablement
Reading the #samsales content feed has become a daily ritual. Sam’s ability to dissect real-world problems and attach them to solutions, is refreshing – so much so, that I find myself referring back to #samsales multiple times a day on LinkedIn. I look forward to working with the #samsales team on present and future sales & marketing projects.
Sid Hasan | CEO, MeSpoke
Sam is who I go to when I am looking for advice and feedback on how to bring in the BIG deals…She is tactical…she gets in there with you. Not only can she help you with the high-level strategy, but she can also give you that in the trenches feedback – the type of stuff that only someone who’s done it, gets it, and knows how to do it, could give.
Kevin “KD” Dorsey | VP, Inside Sales
There’s only a few sales practitioners where you find yourself latching onto every word. You marinate on the concepts. You remember things from the program months or even years later – the specifics of what they taught you. There are things she talked about that I use, remember, and associate with her. Most importantly, as someone who really cares about this profession, she’s spreading approaches where the results are not only spectacular but both the salesperson and the customer walk away feeling great about the experience.
Todd Caponi | Founder, Sales Melon
Sam, you have the highest number of posts in my saved posts list. You should be at the top – everything you post teaches me something I hadn’t yet thought of!
Russ Broomell | Head of Sales
I call it like I see it and you have the most real content out there. It’s smart and helpful and each post is moving the needle for so many, I’m sure of it. You bet I’ll be there tomorrow for the women’s leadership group and I’m bringing along a few women from my team who I know will benefit and enjoy the discussion. You’ll see me in the chat box. Thanks again, Sam, keep at this, you are changing the landscape and facilitating open, raw discussions on the toughest topics. I’m here for it!!!
Erin Dunn | Senior Client Development Manager
I’ve purchased from Sam at every company that she’s been with, because she sells authentically. She is passionate about the product or service and I believe in her genuine interest in a mutually beneficial outcome. The bottom line is that I trust her opinion when she offers it.
Robin Addis | Chief Marketing + Business Development Officer
As a salesperson, the biggest motivator for change over the past year has been seeing a group of women in sales who are honest and vulnerable. It can be so hard to be vulnerable in general, and some environments make it almost impossible in the workplace. It has been refreshing to be reminded that being vulnerable with clients and doing what is right for them will always win. It is amazing how the client can feel when a salesperson has the client’s best interest in mind. It has encouraged me to stay true to what I personally believe in while learning how to communicate & drive urgency with clients/prospects!
Mattie Thomas | Account Executive
Hi Samantha! I wanted to let you know that I saw your clip from the Insightly video series about how to book a meeting when someone says they would love to meet, but we can’t seem to find a time. I’ve booked four meetings this week with people from the last couple of months that I could not get a hold of. I’m SO excited! THANK YOU!! I’m excited for the Email Writing Workshop and continuing to learn more from you and your team!
Juliet Kamau | Business Development Manager
Okay, Samantha McKenna is the real deal when it comes to practical advice on how to prospect on LinkedIn or anywhere else – she’s a breath of fresh air in a spam-riddled space.
John Jantsche | Duct Tape Marketing
